They don’t build them like this anymore

Public programs are a core way that galleries and museums engage with audiences and attract new visitors. When done well, public programs can make the museum or gallery feel like a welcoming place for everyone, reaching community members who might not otherwise attend. Such programs can make a genuine impact on community members, making people feel, think or behave in new ways. They can also demonstrate to funders and decision-makers the vital contribution that galleries and museums make to a region’s cultural vibrancy and social cohesion.This guide is designed to help you devise public programs in a way which:Are driven by data about your existing and potential audiencesFurthers the vision of the organisationMakes a genuine difference to visitors’ lives